Bikini was the main sales style of the British and American swimwear market last year. Considering the growth trend of swimwear sales in 2019, bikinis will still be the main sales force this year. During Q1 of 2019, the new number of swimwear on the United States and the United Kingdom increased by 11% and 22% year-on-year, respectively. The number of new bikinis on Boohoo (British online fashion brand) and Net-a-Porter (luxury e-commerce) increased by 56% and 24% respectively.
One-piece swimwear is still a high-demand product, and the new number of British and American swimwear markets in Q1 has increased by 23%. Retailers investing in this style include Target, which has added 191 new swimsuits in the past month, as well as Kohl's (228) and Fashion Nova (191).
Swimsuits will continue to shift towards more practical and comfortable styles this quarter. With the continued popularity of sports in the apparel market, the swimwear market has also risen. Compared with Q1 of 2018, the number of sports windbreakers in the British and American markets increased by 25% this year.
So what's the next direction for the swimwear market? In the British and American mass markets, modest swimwear is a gold rush opportunity missed by many brands. By 2021, Muslim spending on fashion is expected to reach £ 286 billion, so this cannot be ignored https://anniewang87921.livejournal.com/.
Sustainability is a hot topic in fashion, and swimwear is no exception. Swimsuits are designed to withstand sunlight, chlorine, and salt water, so even if the hem begins to loosen, it will not break, which also increases the "huge contribution" of the fashion industry to landfills. In the UK alone, the number of swimwear containing sustainable elements has increased by 88% since 2017. More and more brands are launching eco-friendly swimwear collections such as Reformation, Zara, Monki and Madewell, all of which use recyclable materials in their products.
Swimsuits will continue to shift towards more practical and comfortable styles this quarter. With the continued popularity of sports in the apparel market, the swimwear market has also risen. Compared with Q1 of 2018, the number of sports windbreakers in the British and American markets increased by 25% this year.
So what's the next direction for the swimwear market? In the British and American mass markets, modest swimwear is a gold rush opportunity missed by many brands. By 2021, Muslim spending on fashion is expected to reach £ 286 billion, so this cannot be ignored https://anniewang87921.livejournal.com/.
Sustainability is a hot topic in fashion, and swimwear is no exception. Swimsuits are designed to withstand sunlight, chlorine, and salt water, so even if the hem begins to loosen, it will not break, which also increases the "huge contribution" of the fashion industry to landfills. In the UK alone, the number of swimwear containing sustainable elements has increased by 88% since 2017. More and more brands are launching eco-friendly swimwear collections such as Reformation, Zara, Monki and Madewell, all of which use recyclable materials in their products.
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